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What does a virtual tour cost in Switzerland?

You request three quotes and receive three very different figures — for what looks like the same product. Where the spread comes from, what really drives the price, and which items “from” prices regularly leave out.

Updated 25 September 2026 · by David Graune, RoomView360
Short answer: a 3D virtual tour of an average flat costs roughly CHF 400 to CHF 1,200 per property in Switzerland. Small single rooms start at around CHF 275; large or commercial properties reach CHF 2,000 and above. Four factors decide where you land: floor area, travel, services bundled into the same appointment, and hosting duration. RoomView360 works with three fixed prices — CHF 390 up to 100 m², CHF 690 up to 200 m², CHF 1,190 up to 350 m², each including a 2D floor plan and still images. Commercial premises have their own bands of CHF 350 to CHF 1,190, and include publication to Google Maps.

The price range in the Swiss market

PropertyObserved rangeUsually included
Studio, single room, small retail unitCHF 275 – 490Tour without extras
Flat, 2.5 to 4.5 roomsCHF 390 – 980Tour, usually with 2D floor plan
Detached house, large flatCHF 690 – 1,350Tour, floor plan, sometimes photos
Commercial, showroom, luxury propertyCHF 800 – 2,000+Tour, photos, drone, special services

Where these figures come from: collected from the publicly published price lists of Swiss providers, as of 22 August 2026. Providers who publish no prices — the majority in this market — could not be included. The range therefore reflects the transparent part of the market. It is not a representative survey and not an average, but a reference point for comparing your own quotes.

What actually drives the price

  • The number of scan positions, not the square metres. A scanner only captures what it can see. An open 120 m² flat needs fewer positions than a subdivided 90 m² period flat with a corridor, a bay window and side rooms. Because the quote comes before the shoot, most providers still price in area bands — the one figure a client can state reliably in advance.
  • Travel and appointment density. A property outside the core service area costs travel time, and that time is billed somewhere — openly as a per-kilometre rate, or hidden inside the package price.
  • Services bundled into the same appointment. Photos, floor plan and drone footage cost considerably less when captured in one visit, because travel, preparation and property access happen only once.
  • Post-processing. Automatically generated floor plans are cheap; manually cleaned and dimensioned plans are not. Digitally removing furniture is processing time as well.
  • Hosting duration. The part of the price least often compared — see below.
  • Timing and speed. Weekend appointments and express delivery are surcharges at most providers, not goodwill.

What “from” prices regularly leave out

These items are the most common reason a cheap quote turns into an expensive invoice. The right-hand column shows how RoomView360 handles them — not as advertising, but so that you have a concrete reference figure.

ItemWhy it is often missingAt RoomView360
Hosting after expiryfalls long after the purchase decision12 / 24 / 36 months included, then CHF 60 per year
2D floor planoften listed as an add-onincluded in every package
Dimensioned planconfused with the automatic floor planCHF 180 – 480 depending on size
Still images from the tourcount and usage rights left openBasic 6, Pro 15 + 6 HDR, Premium 15 + 15 HDR; further images CHF 25 each
Drone footageseparate service with its own rulesCHF 280 photo set, CHF 480 with video
Travel“included” often means locally onlyincluded within the cantons of Zurich and Schaffhausen, elsewhere 50 centimes/km one way
Express and Saturdaymentioned only once you name a date+CHF 50 express (24 h), Saturdays at no extra charge
Second appointmentproperty not accessible or not clearedfree cancellation up to 48 h, pro rata after that

The complete list is on the Pricing & Packages page. What it costs to capture a tour yourself is covered in Create a 3D tour yourself.

The item most often overlooked: hosting

A 3D tour is not a file you receive and file away. It is a hosted service: the model sits on a platform and is delivered through a link or an embedded frame. Platforms typically bill this per active model per month.

The practical consequence is underestimated. When the hosting period ends, the link does not get slower — it becomes invalid. And it does so everywhere it is embedded: the portal listing, the PDF brochure, your own website, the email thread with interested parties. If you used the tour for a property that is re-let two years later, you are left with nothing to show.

So ask three questions of every quote: how long is hosting included, what does renewal cost, and what remains if I do not renew? Still images and a PDF floor plan stay yours permanently — the walkable model does not.

One appointment or three commissions

The largest lever on total cost is rarely the unit price; it is the number of appointments. If photography, floor plans and drone footage are commissioned separately, you pay for three site visits, three sets of arrangements and three invoices.

In occupied properties that coordination is regularly the bigger burden, not the capture itself: every additional appointment means another notice, another arrangement and another access risk. Bundling saves not only travel but calendar time until publication — and where a property stands empty, time is the most expensive item of all.

Commercial premises: different bands, different rules

Shops, practices and studios are measured differently from flats — and the main reason is not the capture, it is the Google connection. That costs additional working time: researching and linking the Place ID, selecting images for the business profile, the check after Google clears the tour — and, as a rule, a shoot scheduled outside opening hours so that trading continues. On top of that, a retail floor with shelving, sightlines and back rooms needs more scan positions than an empty room. Together these raise the price per square metre, which is why the area bands for a 360° store tour are tighter: CHF 350 up to 60 m², CHF 690 up to 120 m², CHF 1,190 up to 250 m².

There is also one service that does not exist for residential property at all: publication to Google Maps, linked to the Place ID of the business profile. It is included in all three store packages. If a tour already exists, publishing it afterwards costs CHF 150 — with no new shoot.

The point quotes rarely mention: residential properties cannot be published to Google Maps. Matterport only clears non-residential spaces for Street View publication. Anyone ordering a tour “for Google” while meaning a flat is paying for something that cannot be delivered that way. And in every case an existing Google Business Profile is a prerequisite — without it there is no Place ID to link the tour to.

VAT: compare gross or net

The standard Swiss VAT rate is 8.1 %. For comparing quotes, however, something else matters: providers with an annual turnover below CHF 100,000 are exempt from VAT liability (Art. 10 para. 2 lit. a of the Swiss VAT Act). Their invoices show no VAT — and give the client no input tax deduction.

For a VAT-registered property manager or agency this means two quotes for the same amount are not economically equal. With a VAT-registered provider the tax is recoverable; with an exempt provider the amount is final. So check whether the quote states a VAT number (CHE-… MWST/TVA) and the tax rate, then compare net against net.

When a tour is not worth it

Not every property needs a 3D model. We advise against it in these cases:

  • The property is effectively spoken for before marketing begins. If you let after two viewings, you are paying for reach you do not need.
  • Shell state, strip-out or a full renovation in progress. The condition changes faster than the tour can be used. One appointment after completion makes sense — or deliberately two, as before-and-after documentation.
  • Single rooms and sublets. A clean photo series is normally enough.
  • When what you actually need is a dimensioned plan. A tour yields a marketing area figure, not a contractual one — the differences are set out in our guide on areas in a scan floor plan.

A provider who tells you this before you commission saves you more than one who offers ten per cent off.

Checklist: making quotes comparable

Eight questions that turn three different offers into three comparable ones:

  1. Is the price a fixed price or a “from” price — and above what area does it rise?
  2. How long is hosting included, what does renewal cost, and what remains without renewal?
  3. Is the floor plan included — and is it auto-generated, redrawn or dimensioned?
  4. How many still images, at what resolution, with what usage rights?
  5. Is travel included — and up to what distance?
  6. What is the delivery time from the shoot, and is it binding or indicative?
  7. What happens if the property is not accessible or not cleared on the day?
  8. Is the provider VAT-registered — and what happens if the result does not convince you?
Short version for your enquiry: “Please quote a fixed price for approximately X m², including a 2D floor plan and still images, stating the hosting duration, renewal cost, travel and the delivery time from the shoot.”
FAQ

Questions and answers

Why do prices differ so much for what looks like the same service?

Because “virtual tour” is not a defined scope of work. The same label covers a 360° image sequence made from a handful of shots and a fully measured 3D model with dollhouse view, floor plan and still images. Add differences in hosting duration, post-processing, and whether photos, floor plan and travel are included. Comparing prices without comparing scope usually means comparing two different products.

What are the ongoing costs after the one-off production?

A 3D tour is not a file you receive and store, it is a hosted service. Platforms typically bill hosting per active model per month. When the hosting period ends the link does not slow down, it stops working — wherever it is embedded: the portal listing, the PDF brochure, your website. RoomView360 includes 12, 24 or 36 months depending on the package; renewal is CHF 60 per year. Ask every provider for the hosting duration and the renewal price.

Does the price depend more on square metres or on the layout?

On the layout. What drives the work is the number of scan positions, not the floor area: an open 120 m² loft needs fewer positions than a subdivided 90 m² period flat with a corridor, a bay window and several side rooms. Because a quote has to be issued before the shoot, most providers still price in area bands — that is the one figure a client can state reliably in advance.

Is a 3D tour more expensive than a professional photo series?

As a single service usually yes; as part of a package often not. What matters is how many appointments a property needs. If photography, floor plan and drone work are commissioned separately, you pay for several site visits, several appointments arranged with the occupants, and several invoices. In occupied properties that coordination is frequently the larger cost block, not the capture itself.

Is a tour worth it for a rental, not just for a sale?

Mainly for first lettings, for high-turnover portfolios and for properties with out-of-town interest, where the tour replaces viewings that would otherwise be arranged one by one. For a single, well-located flat in a strong rental market a clean photo series can be enough. If you let after two viewings, you do not need a 3D model.

Does a shop cost the same as a flat?

No. Area bands for commercial premises are tighter — CHF 350 up to 60 m², CHF 690 up to 120 m², CHF 1,190 up to 250 m². The main reason is the extra work of the Google connection: researching and linking the Place ID, selecting images for the business profile, the check after Google clears the tour, and usually a shoot outside opening hours. On top of that, a retail floor with shelving and sightlines needs more scan positions than an empty room. In return, every store package includes publication to Google Maps, linked to the Place ID of the business profile; where a tour already exists, publishing it afterwards costs CHF 150 with no new shoot. Residential properties cannot be published to Google Maps — Matterport only clears non-residential spaces for that. An existing Google Business Profile is a further prerequisite.

Sources

  • Our own fixed prices and the full list of extras: Pricing & Packages
  • Market range: publicly published price lists of Swiss providers of 3D tours and real estate photography, collected 22 August 2026
  • VAT liability and turnover threshold: Art. 10 of the Swiss VAT Act, fedlex.admin.ch
  • Hosting model and per-active-model billing: matterport.com/pricing
About this article: the market range is based on publicly published prices and reflects only the transparent part of the Swiss market — it is not a representative survey. Third-party prices can change at any time; what counts is the quote each provider issues. The VAT information is a general orientation and not tax advice; for your own case, consult a fiduciary. As of 3 September 2026.
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